Omnichannel marketing is a way of reaching potential customers through a variety of channels. It’s all about creating a seamless experience between those channels and strategically meeting people where they want to be. Why should I use an omnichannel marketing strategy? 30% higher lifetime customer values are attributed to consumers shopping across multiple channels. 86%… Read More Omnichannel Marketing: What Is It?
Whether the sky’s the limit or you’re on a limited budget, you can create a direct mail campaign to fit your needs. In the age of email and digital advertising, it may come as a surprise that many businesses still spend millions of dollars annually on direct mail. Why? Because it still works! Direct mail… Read More Direct Mail Marketing, Done Right
My grandfather loved to put together puzzles. While sitting at a folding table, he taught me to begin with the edge pieces, then to search out pieces with the same pattern, or pieces that I knew belonged to a particular part of the puzzle’s image. After time had passed, the image of the puzzle began… Read More The Basics of Data Append