Marketing, Social Media

5 Reasons Why Your Business Needs a Blog

What motivates you to get online? I would dare to say that at least one of your reasons is to get information. People often are looking for information, whether to know what is going on in the world or to find out the latest on hot products and services. Having a blog is the perfect way to let your customers and potential customers know about you and your business!

Reason 1: The perfect way to drive traffic to your site

If you are looking for a strong pull to get your target audience to your website, a blog is definitely part of the solution. When you post content to your blog on a regular basis, you are providing a space where people can come to get information about your business and your products or services. It is also a good idea to backlink to your website in your blog posts—this doesn’t just help with SEO, it’s also a simple way to invite your readers to your website.

Reason 2: Blogging helps you be seen

Page rank is a hot topic for any business. If you can get your business to appear on the first page of a major search engine then you’ve hit gold in your industry. If you can get up into the top five search results even better! One of the many attributes that will help you get that coveted position—where you have so many visitors to your site you almost don’t know what to do with yourself—is to have a robust blog on your website with quality content and frequent posting.

There are several things that will add to the quality of your blog and more importantly, the search engine’s view of your content quality. Using correct grammar, punctuation, and sentence structure will go well in your favor for getting a better grade from search engine algorithms. Other helpful tips are to have your blog reviewed and shared by your followers, including links to other trusted websites, linking within your own website, using quality images and visuals, etc.

Reason 3: A consistent blog can boost your clout

So how often should you be posting on your blog? The answer is the more the better! In an article published by Mike Kappel from Entrepreneur Magazine, he suggests that you start out by doing what you can. Kappel says that if you can post once a month that is a good place to start—posting bi-weekly is better, but posting weekly is ideal. Basically, the more blogging you do, the better your results for driving traffic to your website.

Reason 4: A voice for your business

What content should go on your blog? The fun part about blogging is that you basically have free reign on what you want to say. Keep your content focused around your unique value proposition. Here are a few examples of good blog formats:

  • Lists: Writing lists are easy to write and they are easy for your followers to read. Lists are a great way to add content to your blog. It can be anything from the 3 ways to do [insert whatever] to the top 10 at your business.
  • Sectional: Sectional blogging is maybe one of the most difficult formats. A sectional is usually structured more like an essay. These can be great for reviewing articles or product reviews
  • Media: A media blog post is perfect for keeping your followers engaged. These posts can highlight infographics, emails that you have sent out, podcasts, videos, etc.

By creating a schedule for posting on your blog where you plan out a variety of different posts you will create a voice for your business that will attract people to your blog and your website. The most important thing is that you just post consistently.

Reason 5: Investment for your future

It may seem that blogging is too much work to be worth the effort. It is a lot of work but the payoff is incredible. Again, the key here is to be consistent. Companies who post consistently and frequently report that as time goes on they are getting more and more contacts from older blog posts. Each new post will provide you with some quick leads, but as that post ages, more and more people will be able to find the post and therein find you!

HubspotChartFeb1317

Hubspot showed how this works in the graph above. There is an amazing compounding effect that your blog will create as you keep posting relevant, timely, and quality content.

Blogging seems like a daunting task, but it is a key tool for your website in order to get the potential customers you want! Create a blog and start posting. Be sure to double check your spelling, grammar, and punctuation. Include links to any articles or websites you cite, and make good use of visuals in your posts. If you’re looking for a great way to drive traffic to your website, having a blog will help. If you build it, they will come!

We would love to hear from you! Leave a comment below and tell us what you think about this post.

By Michael Peterson

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