11 Items to Help You Find the Highest Quality Targeted Leads for Your Next Campaign. Before you can determine whether a list of leads is a good fit for your business or marketing campaign, you’ll need to understand what a datacard is. In short, a datacard is a rate-sheet of information that summarizes the essential… Read More 11 Steps To Understanding a Datacard
Will the US Postal Service Fail? The US Postal Service is increasingly in the news, with media and citizens wondering if it will survive in this technology-driven era. The ‘New Yorker’ recently published a piece about the Postal Service being irrelevant in the public eye and implied that the USPS will fail. Direct Marketing News… Read More Will the US Postal Service Fail?
Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?
Some marketers view Direct Mail Marketing as archaic and costly, but if you let the statistics do the talking, you’ll see otherwise. While other mediums are great companion pieces, Direct Mail gets a higher response and ROI than the rest. Call American Name Services today, if you’re ready to grow your brand. www.a-names.com
Today’s digital world often looks down upon direct mail marketing, erroneously thinking that it is a thing of the past and it’s time to move on. Meanwhile, direct mail marketers are shouting from the rooftops that their method is still highly effective, which it is. As an advocate for both digital and direct mail marketing,… Read More Combining Digital and Postal Marketing
Do you have questions about direct mail marketing? Don’t worry, you are not alone. Our team has compiled a list of frequently asked questions and answers below. If your question is not on the list, or you need more clarification, please do not hesitate to call or email us for more information at 800-434-1851 or… Read More Direct Mail Marketing FAQ’s
The other day I came across DM News’ article, “Your Buyer Has a Name” and it got me thinking. A lot of marketers know the importance of creating a customer persona for their consumer product or services, but what about those marketing to businesses? Data shows it’s equally important. As the article states, “Companies that exceeded their lead… Read More B2B Marketing: How to Create a Customer Persona
Better Responses to Direct Mail Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your… Read More Get Better Responses From Direct Mail
Aside from choosing the correct audience for a Direct Mail campaign through your targeted list, which I’ll outline in part 2 of this article, determining what type of offer you utilize at it relates to your objective is paramount. The offer is an exchange between the mailer and the mailer recipient. The offer outlines what… Read More Direct Mail Offer Objectives