As a first-time attendee of LeadsCon, I was impressed with the attendance and education at the show. The keynote speakers were informative and the content was very relevant. During the show, there were built-in networking opportunities. The exhibit hall was busy and exhibitors were meeting and talking all day to attendees. I would highly recommend… Read More LeadsCon 2016 Review
For the first time, in 50 years, The U.S. Postal Service has resumed the transportation of mail to Cuba. How this change will affect direct mail to the country is still yet to be determined, however, direct marketers will likely gain access to 11.27 million consumers in the country. Last month, ANS Execs visited Cuba… Read More American Name Services’ Executives Visit Cuba
True or False? In 2015, over half of email “opens” were on mobile devices. According to DM News’ recent article, the answer is true. Are your email campaigns mobile friendly? If not, you may want to reconsider. Learn more here: http://bit.ly/FruitfulEmail
Recently I came across Marketingland.com’s article, “5 Reasons Marketers Fail With Data“. According to a recent study, most companies and marketers find it difficult to gain insights from their data. Most marketers are still chasing after the same goals: “How do we most effectively make the right people aware of our products and services, get them to… Read More Gain Insight From Your Data and Effect Change
The other day I came across DM News’ article, “Your Buyer Has a Name” and it got me thinking. A lot of marketers know the importance of creating a customer persona for their consumer product or services, but what about those marketing to businesses? Data shows it’s equally important. As the article states, “Companies that exceeded their lead… Read More B2B Marketing: How to Create a Customer Persona
Spam Keywords to Avoid In the world of Email Marketing, it is critical to develop a positive reputation as a sender. In email subject lines and in the body of the email campaign itself, the use of proper keywords is critical. The wrong keyword can trigger spam filters and increase the likelihood of email being… Read More Spam Keywords to Avoid
Permission Based Email Marketing With Billboard Email from American Name Services we know that email marketing can get confusing. We’re here to help. With all the data available today it’s hard to know where to turn. Why not try American Name Services, a “Data for Marketers” company for the last 20 years. When running an… Read More Email Marketing
While many consumers today assume they know the laws governing direct marketing, they are usually unaware that there are lines direct marketers can cross and the rules tend to get a little hazy. For instance, a telephone interviewer is able to call numbers on the National Do-Not-Call Registry, but a telemarketer is not. A financial… Read More Consumer & Customer Privacy Laws: The CAN-SPAM Act
We’re sure you’ve seen them around, those crazy looking geometic designs, but what exactly is a QR Code? QR is short for Quick Response, which is exactly what a QR code is intended to accomplish: allowing users to engage in marketing efforts in a new and quick way to achieve a desired action. Here is… Read More QR Codes in Marketing
American Name Services is committed to the highest standards of email marketing best practices and overall effective ROI. Our clients trust us to provide them with superior service, results, brand name development, and the highest ROI. Because the world of email marketing is fast-paced and constantly changing, we want our clients are kept up-to-date on… Read More Email Marketing Best Practices