Spam Keywords to Avoid In the world of Email Marketing, it is critical to develop a positive reputation as a sender. In email subject lines and in the body of the email campaign itself, the use of proper keywords is critical. The wrong keyword can trigger spam filters and increase the likelihood of email being… Read More Spam Keywords to Avoid
Which data type is right for you? In the preliminary stages of your marketing campaign it’s important for you to understand if response or compiled data is better suited for you. Response-generated lists are lists of individuals who have responded to some kind of direct marketing offer. An example of this is a list of… Read More Response vs Compiled Data
how will you get noticed? The holiday season is a wonderful time of year for most of us, but for Email Marketers it is a time of increased email deliverability issues. The volume of email sent in the United States and globally increases significantly around the holidays, especially at Christmas time. American Name Services offers… Read More Holiday Email Marketing Tips
Permission Based Email Marketing With Billboard Email from American Name Services we know that email marketing can get confusing. We’re here to help. With all the data available today it’s hard to know where to turn. Why not try American Name Services, a “Data for Marketers” company for the last 20 years. When running an… Read More Email Marketing
Data Processing Made Easy Since 2002, ANS has partnered with West Coast Data Services as its solution for premier data processing services, offering the most cost-effective pricing in the industry. Processing over 100 million Domestic and International records on a monthly basis, no data processing job is too large or small. Through the use of… Read More Data Processing
Welcome to the Business Opportunity corner of the Direct Marketing World! American Names Services is here to help you find all the right leads to multiply your customers. Business Opportunity leads are people that are looking to either supplement their income by adding a part-time job, investing or starting a home-based business. ANS has been… Read More What is a Biz Opp Lead?
With a variety of real estate offers that are promoted on a daily basis, it’s important to understand that just because specific leads worked for one real estate offer doesn’t mean they are going to be effective for another. Consumers who respond positively to attending real estate seminars aren’t guaranteed to respond to a book… Read More How to Find the Right Real Estate Investor Leads? We Play Match Maker
In the preliminary stages of your marketing campaign it’s important for you to understand if response or compiled data is better suited for you. Pursuing a response generated campaign creates a ready-aim-fire approach. Response-generated lists are lists of individuals who have responded to some kind of direct marketing offer. An example of this is lists… Read More Response or Compiled Data, Which is a Better Fit For You?
Aside from choosing the correct audience for a Direct Mail campaign through your targeted list, which I’ll outline in part 2 of this article, determining what type of offer you utilize at it relates to your objective is paramount. The offer is an exchange between the mailer and the mailer recipient. The offer outlines what… Read More Direct Mail Offer Objectives
Albert Einstein said “Anyone who has never made a mistake has never tried anything new.” Mistakes can be learning experiences, but as valuable as it is to learn from our own mistakes, I’ve found it to be more beneficial to learn from the mistakes of others. In 17 years of experience in the direct mail… Read More Common Direct Mail Mistakes To Avoid
