The question is posed to me daily, “Does direct mail still work?” As 17-year veterans of the Direct Marketing industry at American Name Services, we have seen an ebb and flow in response rates over the last ten years. Here are three factors that have recently created an increase in response rates: Total pieces in the mail have decreased… Read More Three Reasons Why Direct Mail Still Works
HTML is basically nothing more than a web page. It is generally the most common form of coding used in creating email templates, and proper HTML best practices will have a massive impact on the overall effectiveness and deliverability of your email campaign. At American Name Services, we offer a wide range of HTML email… Read More HTML Creative Best Practices
The world of Email Marketing is a crowded, ever-changing environment that can provide both feast and famine when it comes to email ROI. The fact is, when done right, Email Marketing can provide 6-8 times the ROI of other marketing outlets. To achieve the highest return on your Email Marketing investment, it’s important to understand… Read More Staying Relevant in the Crowded World of Email Marketing
Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your budget. Key points in to… Read More Encouraging a Better Response to Direct Mail Campaigns
As a list owner, the money you make fluctuates with the response rates of those renting your list. The better the response rates, the more your list will be rented, which means increased revenue for you. The NCOA, or National Change of Address, can help better the response rates from your list by ensuring that… Read More How the National Change of Address (NCOA) Database Can Increase Your List Revenue
In the world of Email Marketing, it is critical to develop a positive reputation as a sender. Following industry established Email “Best Practices” are helpful to ensure proper development of a positive sending reputation. In email subject lines and in the body of the email campaign itself, the use of proper keywords is critical. The… Read More 328 Spam Keywords To Avoid
A successful mailing starts with a good list and ends with a profitable response. When a mailing campaign does not produce the desired results, many may wonder, is it the lists fault, the mail piece or the wrong title on the envelope? If it is not clear what part of the mail campaign is at… Read More Using Key Codes for Better Response Analysis
Direct mail marketing is booming. Surprised? E-mail and Internet marketing may be attracting buzz, but there are still strong incentives to send printed messages directly to customers whom you select. In recent studies when comparing direct mail to other widely-used mediums, direct mail outperforms its closest competitor (telemarketing) by $81.2B, or 17.8%. When compared with… Read More Successful Direct Mailing
While many consumers today assume they know the laws governing direct marketing, they are usually unaware that there are lines direct marketers can cross and the rules tend to get a little hazy. For instance, a telephone interviewer is able to call numbers on the National Do-Not-Call Registry, but a telemarketer is not. A financial… Read More Consumer & Customer Privacy Laws: The CAN-SPAM Act
Consumers, who wish to receive less commercial mail, telephone calls and email, have options for removing their name and addresses from rented lists. The following is a guide to removing a name or email address from the lists available for rental. The Direct Marketing Association (DMA) has provided three services, for the removal of names… Read More How to Remove a Name From a Rented List
