In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working
Dear small business owner, Congratulations on opening your own business! I commend you for going after your dreams. American Name Services is a small business that started with a dream when Jill Grammer-Williams started selling quality leads with her sisters from the kitchen of her apartment. We’ve since moved to our corporate office in Orem,… Read More A Letter to Small Business Owners: Social Media Marketing
Is direct mail still relevant? I went to college and earned my degree in marketing with an emphasis in digital marketing. My studies included classes like digital marketing, web analytics, digital media, and social media marketing. In fact, the focus was so heavily centered on digital marketing that I never really considered direct mail as… Read More The Truth About Direct Mail