HOW MARKETABLE IS YOUR DATABASE? Are you marketing to your in-house database? Have you recently mailed to your database or is your customer file outdated and missing information? Did you know that you will spend more money to acquire a new customer than to retain a current one? Your customer database is your biggest gold-mine! Here… Read More A Successful Marketing Database
ANS – the most experienced Marketing Agency for Seminar and Event Groups American Name Services has been providing marketing services for groups just like yours for the last 20 years. What sets ANS apart? • The most current and responsive seminar leads • Strategic Planning based on 20 years of experience • Data Health Assessment… Read More Get More Seminar Attendees
Poor Data Health decreases campaign Success Our ever changing physical and online world dramatically impacts the overall performance of your customer file. Before you launch your next marketing campaign consider these areas of focus for a healthier database: • Data Quality – Is the Data clean? • Data Latency – Is the Data Current? •… Read More Data Doctors
Better Responses to Direct Mail Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your… Read More Get Better Responses From Direct Mail
Spam Keywords to Avoid In the world of Email Marketing, it is critical to develop a positive reputation as a sender. In email subject lines and in the body of the email campaign itself, the use of proper keywords is critical. The wrong keyword can trigger spam filters and increase the likelihood of email being… Read More Spam Keywords to Avoid
Which data type is right for you? In the preliminary stages of your marketing campaign it’s important for you to understand if response or compiled data is better suited for you. Response-generated lists are lists of individuals who have responded to some kind of direct marketing offer. An example of this is a list of… Read More Response vs Compiled Data
how will you get noticed? The holiday season is a wonderful time of year for most of us, but for Email Marketers it is a time of increased email deliverability issues. The volume of email sent in the United States and globally increases significantly around the holidays, especially at Christmas time. American Name Services offers… Read More Holiday Email Marketing Tips
Permission Based Email Marketing With Billboard Email from American Name Services we know that email marketing can get confusing. We’re here to help. With all the data available today it’s hard to know where to turn. Why not try American Name Services, a “Data for Marketers” company for the last 20 years. When running an… Read More Email Marketing
Data Processing Made Easy Since 2002, ANS has partnered with West Coast Data Services as its solution for premier data processing services, offering the most cost-effective pricing in the industry. Processing over 100 million Domestic and International records on a monthly basis, no data processing job is too large or small. Through the use of… Read More Data Processing
HTML is basically nothing more than a web page. It is generally the most common form of coding used in creating email templates, and proper HTML best practices will have a massive impact on the overall effectiveness and deliverability of your email campaign. At American Name Services, we offer a wide range of HTML email… Read More HTML Creative Best Practices