Have you paid attention to your inbox lately? I’m not talking about your email inbox—I’m talking about your physical mailbox. You’re probably getting at least one piece of mail every day. This mail is tangible evidence that direct mail is still a valuable marketing tool. Not only is direct mail used, but it is also… Read More Direct Mail and Target Profiling—Marketing Tools to Drive Response
Isn’t it interesting that with so much talk about email—some good, some bad—our inboxes have an endless stream pouring into them every day! The sheer volume of email traffic worldwide is expected to grow 4% in 2018 from 269.0 to 281.1 billion emails. What does that mean for you? Your daily email inbox is going… Read More The Ultimate ANS Email Checklist
I know I’m not the only person who’s been hearing “data-driven” in business conversations all over. So I ask myself, “What progress are we as a marketing community making toward data-driven email?” With email technology at your fingertips, there are tools and tactics you can use to make your campaigns more effective. The three tips… Read More 3 Keys to Data-Driven Email
Do you wonder what people will value most within the next few years? It is quite amazing to think about how fast preferences change as a society. In the scheme of things, a few years is quite a short time. In his article published in Marketing News, J. Walker Smith dives into the idea that… Read More The Increasing Importance of Social Groups
Marketers have a tendency to shout from the rooftops to get the attention of potential customers to their products or services. Excessive use of promotions in advertising can become overpowering and appear pushy or gimmicky. We know from experience that most people don’t want to be shouted at. Instead, people want an authentic relationship. Marketers… Read More How are your #SocialListening skills?
Background In recent past, Trash Unlimited spent $2500 per year on advertisements in the yellow pages of the local phone book. There was not a great return on investment. With planning a consistent work, the company made great improvements. Are you curious to know the impact of Search Engine Optimization (SEO), social media marketing, and… Read More Case Study: Social Media & SEO Increase Clientele by 300%
Building any business is no simple feat. When you begin to play in the competitive market, there is no doubt that you have to be ready for contingency after contingency. The principle that you have to learn is fail-fast. Falling down is normal, everybody stumbles at one time or another, but it’s the ones that… Read More Developing a Marketing Plan That Rocks
Facebook is approaching 2 billion monthly users, and CEO Mark Zuckerberg pivots on the company’s mission. Almost since its origin, Facebook has focused on giving people “the power to share and make the world more open and connected.” Now Zuckerberg realizes that the company needs to do more. As an all-star player in social media, there… Read More Facebook’s New Mission, A Social Media Battle for Good
We have all heard the saying that a picture paints 1000 words. But does the quality of the picture matter? Of course, it does. There are many tools that make presenting information intuitive. Understanding how to harness those tools for a brilliant end product is the challenge. To present data and make it exciting,… Read More How to Present Data and Make it Exciting
What is the key ingredient to the perfect blend of marketing and sales? How do you leverage the buying power of targeted customers? As it turns out the answer goes back to the roots of what make us human. Connecting your product or service with customer emotions can make all the difference. Here is a… Read More The Economic Power of Customer Emotions