Marketers have a tendency to shout from the rooftops to get the attention of potential customers to their products or services. Excessive use of promotions in advertising can become overpowering and appear pushy or gimmicky. We know from experience that most people don’t want to be shouted at. Instead, people want an authentic relationship. Marketers… Read More How are your #SocialListening skills?
Background In recent past, Trash Unlimited spent $2500 per year on advertisements in the yellow pages of the local phone book. There was not a great return on investment. With planning a consistent work, the company made great improvements. Are you curious to know the impact of Search Engine Optimization (SEO), social media marketing, and… Read More Case Study: Social Media & SEO Increase Clientele by 300%
Building any business is no simple feat. When you begin to play in the competitive market, there is no doubt that you have to be ready for contingency after contingency. The principle that you have to learn is fail-fast. Falling down is normal, everybody stumbles at one time or another, but it’s the ones that… Read More Developing a Marketing Plan That Rocks
Facebook is approaching 2 billion monthly users, and CEO Mark Zuckerberg pivots on the company’s mission. Almost since its origin, Facebook has focused on giving people “the power to share and make the world more open and connected.” Now Zuckerberg realizes that the company needs to do more. As an all-star player in social media, there… Read More Facebook’s New Mission, A Social Media Battle for Good
We have all heard the saying that a picture paints 1000 words. But does the quality of the picture matter? Of course, it does. There are many tools that make presenting information intuitive. Understanding how to harness those tools for a brilliant end product is the challenge. To present data and make it exciting,… Read More How to Present Data and Make it Exciting
What is the key ingredient to the perfect blend of marketing and sales? How do you leverage the buying power of targeted customers? As it turns out the answer goes back to the roots of what make us human. Connecting your product or service with customer emotions can make all the difference. Here is… Read More The Economic Power of Customer Emotions
Our blog has talked a lot about the value of using social media for business. That said, you might be wondering which Facebook tools are perhaps the most valuable. Facebook is continuously working to provide products and solutions for all users to connect people and foster a world-wide community. This post will explain how to… Read More 3 Powerful Facebook Tools To Grow Your Business