Direct Mail, Mailing List

Is direct mail the right marketing channel for your product or service?

Direct mail is an oft-neglected marketing channel that continues to provide excellent results for some of the world’s most prominent organizations. Like all marketing channels, direct mail comes with its unique pros and cons making it an excellent choice for some products and services while being an unviable option for others. One thing that seems… Read More Is direct mail the right marketing channel for your product or service?

Direct Mail, Mailing List

Want to Know Where Event Attendees Are Coming From? Response Tracking Can Help.

In spite of the rise of digital and social media marketing, we emphatically announce, “Direct mail is not dead!” In fact, direct mail still produces a 5.1% response rate. To put that in perspective, the DMA (Data & Marketing Association) reports that the response rates of email and social media marketing are 0.5% and 0.2%,… Read More Want to Know Where Event Attendees Are Coming From? Response Tracking Can Help.

Data, Mailing List

Partner with ANS

The business struggle Several years ago, I tried my hand at entrepreneurship. Having worked in a consultant capacity at a previous job, I sought to continue as an independent consultant for manufacturing companies. As I went through the process of setting up my business, creating collateral, training materials, presentations, and more, I ran into a… Read More Partner with ANS

Creative, Data, Digital Marketing, Direct Mail, Email, Marketing

No Event Attendees? Try Our Event Marketing Timeline

When it comes to hosting an event, it often seems no matter how good the idea, product, program, or training, it’s a challenge to translate the aspiration of a full house of enthused listeners to even a few attendees. However, with the right marketing, an event can be a success. ANS specializes in helping seminar… Read More No Event Attendees? Try Our Event Marketing Timeline