Have you paid attention to your inbox lately? I’m not talking about your email inbox—I’m talking about your physical mailbox. You’re probably getting at least one piece of mail every day. This mail is tangible evidence that direct mail is still a valuable marketing tool. Not only is direct mail used, but it is also… Read More Direct Mail and Target Profiling—Marketing Tools to Drive Response
Whether the sky’s the limit or you’re on a limited budget, you can create a direct mail campaign to fit your needs. In the age of email and digital advertising, it may come as a surprise that many businesses still spend millions of dollars annually on direct mail. Why? Because it still works! Direct mail… Read More Direct Mail Marketing, Done Right
Whether it’s to figure out how to properly boil an egg, build your own garden boxes, or lose that stubborn belly fat, I’d call “bluff” if you claimed you’ve never turned to a “how-to” tutorial to make sure you do something just right. At ANS, we may not be the authority on explaining how to… Read More How-To: Build Your Direct Mail Campaign
The Problem of Marketing In any business, marketing plays a vital role in the success or failure of the company. Mediocre products with brilliant marketing are often very successful while fantastic products with poor marketing can fail. Should marketers use social media, direct mail, paid search, print ads, billboards, email, or all of the above?… Read More Solving the Problem of Marketing
What do vinyl records, 35mm film cameras, physical paper books, and direct mail all seem to have in common? If you answered that they are all used by people born before 1980, you are probably right! But, what is most surprising is that these are things that are making a comeback with millennials as well.… Read More A Millennial’s Take on Millennials & Direct Mail
Looking for our most popular marketing tips? You’ve come to the right place. This is a roundup of our most popular tips through the years. Here’s a little direct marketing tip for your Tuesday. It’s amazing how altering one little word or phrase can make a big difference for email subject lines or mail pieces.… Read More ANS Top-Performing Marketing Tips Roundup
The Data Behind Direct Mail As I get home from work each day I stop at the mailbox to grab my mail. My mailbox is located right next to a dumpster in the townhomes I live in and I always take a moment to sort through my mail and discard unwanted pieces before returning to… Read More The Data Behind Direct Mail
Fundraising is a critical task for any non-profit organization. With limited resources, it’s necessary to invest marketing dollars in the campaign type that yields the highest return over time. So, which marketing medium has the highest long-term return? In our experience, the answer is direct mail. Local Non-Profit Organization One of our current clients, a local… Read More Direct Mail for Non-Profit Organizations
This mailing list includes real estate investors who actively purchase tools to guide them in buying, renovating and selling real estate to make a profit. These entrepreneurs utilize cutting edge technology for their businesses and personal lives. They are active direct mail responders specifically geared to a small office-home office. They are not afraid to… Read More List Spotlight: Ultimate Real Estate Investors
Reach Quilt, Craft, & Sewing Enthusiasts Looking to target craft and sewing enthusiasts for your next marketing campaign? Reach them by home address, email, or phone with our file, Rusty Barn Promotion Group. This file includes craft and sewing enthusiasts that have attended a festival for up-to-date sewing, crafting, and quilting classes. Attendees are actively… Read More Rusty Barn: Craft, Quilt, & Sew Enthusiasts