Recently we brought on a new list management client. Their customer file consists of buyers and members of the websites, PaleoPlan.com and PaleoHacks.com. A snapshot of the ANS Customer Profile Report we produced for our new management client shows that while the home value for their customers pretty closely follows the average, the age of their… Read More ANS Customer Profile Report – An Inside Look
We’ve all heard the story of Goldilocks. She was a sweet but foolish little girl whose poor decisions could’ve left her facing charges of breaking and entering. It all started with Goldilocks taking a stroll through the woods near her house. There she found an unfamiliar cottage and entered when her knocks at the door… Read More Porridge, a Broken Chair, and the Data Behind It
When it comes to business, we all have our “favorite” customers. As a retail clerk, your favorite customer might be Susan, the woman who comes in to buy gifts for her friends and family each month. She’s low-maintenance, polite, and always remembers your name. Maybe you’re the CMO of a large business software company. In… Read More Gain Ideal Customers with Data Modeling
Keeping your customer email data clean and up-to-date can seem like a daunting task. However, it has never been more critical for email deliverability. Internet Service Providers (ISPs) do their best to protect clients from unwanted emails and spam. These ISPs determine whether your email ever makes it to the intended inbox. Email hygiene is… Read More Email Hygiene – Best Practices for Deliverability
What is the key ingredient to the perfect blend of marketing and sales? How do you leverage the buying power of targeted customers? As it turns out the answer goes back to the roots of what make us human. Connecting your product or service with customer emotions can make all the difference. Here is a… Read More The Economic Power of Customer Emotions
Data duplication is one of the most important things to consider when planning a direct mail or email campaign. Neglecting this step results in unnecessary marketing costs. What is your company doing about it? Research from the Data Warehouse Institute estimates that data quality problems cost U.S. businesses over 600 billion dollars a year. This financial… Read More Data Quality -The Real Cost of Data Duplication
Segmenting Email Data Segmenting email data based on the results of an email campaign is a vital step in increasing email ROI. This enables you to target future campaigns based on recipient activity. A good email platform should provide a fairly granular view of the following metrics: Hard bounces Soft bounces Opens Clicks Maintaining a… Read More Segmenting Email Data Based on Response Variables