We live in the age of data and analytics. The information available today far surpasses that of ten years ago, or even ten months ago. Consumers are continually creating data as they surf the web, view or download content, and make purchases. Unfortunately, many businesses are only able to collect a few small pieces of… Read More Stop. Marketing. Blind.
When the Rubik’s cube was first created in 1974 by Hungarian architect and professor Erno Rubik, it took the creator over a month to solve the colorful puzzle. The cube, as we know it today, is made up of nine colored squares on each of its six sides. For those who have attempted to solve… Read More Three Keys to Make You a Direct Mail Marketing Master
Our clients often ask the question, where does your data come from? In fact, at the various trade shows I’ve participated in on behalf of ANS, this is usually the first question I get as someone seeks to understand our business and what we do. So what does ANS do? ANS is a provider of… Read More Data Sources
We often work with clients whose business is still in the infancy stage. Some have sold their product only to their first group of customers or had a small group of attendees at an initial few events. In spite of being in the beginning stages, these clients still have a powerful tool at their disposal.… Read More How to Get the Most Out of Your Customer Database
Do you remember the “good old days” back in high school when everyone was part of a clique? The majority of this lumping groups was based on people that only had one thing in common. If you haven’t broken the habit of stereotyping yet, it’s time. Do it for your company. Like in high school,… Read More Quit Stereotyping Your Clients