Big Data and Business I recently came across Wall Street Journal’s article, “The Big Mystery: What’s Big Data Really Worth?” and it got me thinking about the value of data. The topic brought up some interesting points of discussion including: obtaining revenue from your data, using it to acquire new customers, altering product lines to… Read More Big Data has Big Value
Looking to increase your bottom line? One of the most overlooked “gold mines” a company possesses is their existing customer file. We recommend these three strategies to make the most out of your customer file and increase revenue. 1. Rent It Out Do you have a list of people that have responded to your seminar offer? Maybe… Read More Increase Revenue Using Your Customer File
Data can be one of your greatest assets in growing and maintaining your business. It can help you bring in new leads as well as follow up with existing customers. Sales volume can increase while existing customers can be happy about special offers that have been given to them by mail or email. With all… Read More Data Hygiene Essentials
Data duplication is one of the most important things to consider when planning a direct mail or email campaign. Neglecting this step results in unnecessary marketing costs. What is your company doing about it? Research from the Data Warehouse Institute estimates that data quality problems cost U.S. businesses over 600 billion dollars a year. This financial… Read More Data Quality -The Real Cost of Data Duplication
“These days, tremendous volumes of information are being generated and collected through new technologies, be they large telescopes arrays, DNA sequencers or Facebook”, says Malte Ebach in his article Scientists are asking the wrong questions of big data. “Big Data has sparked the development of sophisticated new ways to capture, synthesize and act on it.… Read More Big Data: Emerging Discoveries in Complex Ambiguity
11 Items to Help You Find the Highest Quality Targeted Leads for Your Next Campaign. Before you can determine whether a list of leads is a good fit for your business or marketing campaign, you’ll need to understand what a datacard is. In short, a datacard is a rate-sheet of information that summarizes the essential… Read More 11 Steps To Understanding a Datacard
Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?
Email Marketer and Data Processor, Tony Williams, shares his thoughts on this recent Direct Marketing News article, “Email List Quality Trumps Subscriber Quantity.” It’s one thing to say you want better list quality, but how do you achieve that? You need a list strategy. Do you send every offer to all recipients, or do you segment your sends? How is the quality… Read More Email List Dilemma: Quality or Quantity?
As I was perusing LinkedIn the other day, I came across Acxiom’s update for their article, “What will be the biggest revenue drivers for data in 2016?” Here at American Name Services, our business model revolves around data, so naturally, I was curious. Jed Mole states in his article, “…nearly every invention, innovation or product these… Read More Acxiom’s Biggest Revenue Drivers for Data in 2016
Recently I came across Marketingland.com’s article, “5 Reasons Marketers Fail With Data“. According to a recent study, most companies and marketers find it difficult to gain insights from their data. Most marketers are still chasing after the same goals: “How do we most effectively make the right people aware of our products and services, get them to… Read More Gain Insight From Your Data and Effect Change