My grandfather loved to put together puzzles. While sitting at a folding table, he taught me to begin with the edge pieces, then to search out pieces with the same pattern, or pieces that I knew belonged to a particular part of the puzzle’s image. After time had passed, the image of the puzzle began… Read More The Basics of Data Append
It seems a bit silly to be writing a blog post about how to use LinkedIn for business – LINKEDIN IS BUSINESS. It’s a business, to network with business professionals. The two most important things your company needs to be actively doing on LinkedIn – right here, right now! Get your employees active on LinkedIn!… Read More How to use LinkedIn to Grow your Business
Is direct mail still relevant? I went to college and earned my degree in marketing with an emphasis in digital marketing. My studies included classes like digital marketing, web analytics, digital media, and social media marketing. In fact, the focus was so heavily centered on digital marketing that I never really considered direct mail as… Read More The Truth About Direct Mail
Looking to target online shoppers by the types of products they purchase? Look no further than our newest managed file, Online Shoppers Database. These internet-savvy consumers save time and money by researching and purchasing products online. Their purchases are for home and personal use. Category of product purchased is selectable as well as the purchase… Read More New to Market: Online Shoppers Database
Twitter for business A few years ago I was getting hyped to watch a certain major sporting event, but I ran into a big problem. The game was about to start and I couldn’t log into the streaming service that was airing the game. My subscription was paid and current. I hadn’t changed my password… Read More 4 Tips to Growing Your Business on Twitter
Here at ANS, we have learned that just like in Ann Mills’ article Why Social Media Management Takes a Village, effective social media marketing management takes a well-functioning team working within a well-organized company. “The process is fluid and complex, and to execute it well, we must PLAN, THINK, COLLABORATE, and MEASURE with rigor and… Read More Social Media Marketing, Building A Cooperative Team
Recently I came across Marketingland’s article, “5 Reasons Marketers Fail With Data”. According to a recent study, most companies and marketers find it difficult to gain insights from their data. Most marketers are still chasing after the same goals: “How do we most effectively make the right people aware of our products and services, get them to take… Read More Gain Insight From Your Data to Effect Change
Some fantastic social media marketing questions are asked in HubSpot’s article 9 Questions to Ask Before Creating Another Social Media Account. These questions are important to ask before starting any new social media platform, as not all platforms are necessary for your company. We want you to spend your efforts and resources in the most… Read More Social Media Marketing – Strategy Questions
A Scientific Study Today’s world is becoming more and more digital. The change is not just in how information is accessed, but also in how it is presented. As marketing transitions from physical to digital, is it getting better? Are the digital ads replacing physical ads as the most effective strategy? DM News’ article, Direct mail Has a Greater Effect on Purchase Than Digital Ads by Al… Read More Direct Mail vs Digital Ads
Big Data and Business I recently came across Wall Street Journal’s article, “The Big Mystery: What’s Big Data Really Worth?” and it got me thinking about the value of data. The topic brought up some interesting points of discussion including: obtaining revenue from your data, using it to acquire new customers, altering product lines to… Read More Big Data has Big Value