Do you wonder what people will value most within the next few years? It is quite amazing to think about how fast preferences change as a society. In the scheme of things, a few years is quite a short time. In his article published in Marketing News, J. Walker Smith dives into the idea that… Read More The Increasing Importance of Social Groups
Super Bowl Sunday stands out in the minds of most Americans as a day of exciting football, a gluttonous intake of buffalo wings, half-time shows, excessive mourning for the losing team’s fans, and some of the most creative and hilarious commercials of the year. Somehow, the sequence of these TV advertisements takes you on a… Read More Why Marketing Through LinkedIn is the Sexy Thing to Do
Business leads are like kale. When my husband & I first got married, and after closing on our first house, we ran over to Costco to sign up for membership. We were incredibly excited about all the prospects. So much bacon! Toilet paper packages that barely fit in my car! I don’t think that I… Read More Business Leads, Warehouse Stores, and Kale
A solid content strategy is vital to campaign success. Pushing out quality content yields desirable results, but unfortunately creating all that content can require an overwhelming amount of time, especially for a small marketing team. What is the solution to continue producing quality content without spending so much time on creation? Recontent. That is, re-purposing… Read More Recontent: A Marketing Content Strategy
Quality Consumer Leads Reach the consumers you’re looking for with the Preferred Consumer File from ANS. Go beyond basic demographics like age, geo, and gender. Dig a little deeper to ensure you have the consumer leads you need for a successful campaign. Popular Hobbies & Interests Selections Career Improvement Religious Parenting Sweepstakes & Contests Investments Health… Read More Quality Consumer Leads: ANS Preferred Consumer File
You may have been producing your social media image content with your phone for a while now. It’s looking great and your followers are reacting well! But are you ready to give your images a little boost? Diving into the world of digital single-lens reflex (DSLR) photography will get you there. Today you’ll learn about:… Read More DSLR Camera Basics | Photo Marketing Series
The Data Behind Direct Mail As I get home from work each day I stop at the mailbox to grab my mail. My mailbox is located right next to a dumpster in the townhomes I live in and I always take a moment to sort through my mail and discard unwanted pieces before returning to… Read More The Data Behind Direct Mail
Anyone with a bank account knows that as happy as the holidays are, they certainly aren’t cheap. With the holiday parties, gift giving, and traveling upon us, it’s more demanding than ever to “bring home the bacon.” For many people, a “9 to 5” job is not the pinnacle of what they look forward to.… Read More How to Keep Employees as Happy as the Holidays
Financially-Focused Individuals For over 25 years, MIT Financial/NET Marketing Alliance has been providing financial education. This is the educational training group that started it all…Millionaires in Training. The individuals contained within this file have attended the nation’s leading financial education seminars. Over the years, these events have featured some of America’s most successful speakers: Lou… Read More List Spotlight: MIT Financial Millionaires in Training
Fundraising is a critical task for any non-profit organization. With limited resources, it’s necessary to invest marketing dollars in the campaign type that yields the highest return over time. So, which marketing medium has the highest long-term return? In our experience, the answer is direct mail. Local Non-Profit Organization One of our current clients, a local… Read More Direct Mail for Non-Profit Organizations
