Have you thought about direct marketing for your business? Whether it be direct mail, email, or telemarketing; direct marketing has continued to show success through its positive response rates. There is great worth found in direct marketing and even greater worth when seeking out new leads by renting third party marketing lists. When you rent… Read More List Broker: What is it, and Why do I Need One?
Some fantastic social media marketing questions are asked in HubSpot’s article 9 Questions to Ask Before Creating Another Social Media Account. These questions are important to ask before starting any new social media platform, as not all platforms are necessary for your company. We want you to spend your efforts and resources in the most… Read More Social Media Marketing – Strategy Questions
A Scientific Study Today’s world is becoming more and more digital. The change is not just in how information is accessed, but also in how it is presented. As marketing transitions from physical to digital, is it getting better? Are the digital ads replacing physical ads as the most effective strategy? DM News’ article, Direct mail Has a Greater Effect on Purchase Than Digital Ads by Al… Read More Direct Mail vs Digital Ads
Big Data and Business I recently came across Wall Street Journal’s article, “The Big Mystery: What’s Big Data Really Worth?” and it got me thinking about the value of data. The topic brought up some interesting points of discussion including: obtaining revenue from your data, using it to acquire new customers, altering product lines to… Read More Big Data has Big Value
In “The 12 Most Common Direct Mail Mistakes…And How to Avoid Them” by Robert W. Bly, we are taught several common mistakes direct marketers make that worsen their direct mail results. I’d like to discuss two key points that can help you stay away from these potential mistakes. 1. Research: The very first mistake that… Read More The 12 Most Common Direct Mail Mistakes
“These days, tremendous volumes of information are being generated and collected through new technologies, be they large telescopes arrays, DNA sequencers or Facebook”, says Malte Ebach in his article Scientists are asking the wrong questions of big data. “Big Data has sparked the development of sophisticated new ways to capture, synthesize and act on it.… Read More Big Data: Emerging Discoveries in Complex Ambiguity
We all know that direct mail still works. And that the United States Postal Service is not going out of business. But in this multichannel digital driven society; how do we ensure that we are eliciting the response we need to justify the investment in direct mail? The answer is campaign tracking! In Craig Simpson’s… Read More Campaign Tracking: Questions, Strategies, and Tactics
Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?
Social Media for Your Business Everyone is asking; “How do I use social media to promote my business?” From the freelancer to the entrepreneur, to the fortune 500. Although, hopefully, most fortune 500 companies are defining the way to use social media rather than playing catch-up, like many small businesses. The dilemma is that not all… Read More Social Media for Your Organization
Email Marketer and Data Processor, Tony Williams, shares his thoughts on this recent Direct Marketing News article, “Email List Quality Trumps Subscriber Quantity.” It’s one thing to say you want better list quality, but how do you achieve that? You need a list strategy. Do you send every offer to all recipients, or do you segment your sends? How is the quality… Read More Email List Dilemma: Quality or Quantity?