Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report

Your customer data has a story to tell. The key to good marketing is to learn those stories, identify pain points, and address specific problems through your marketing content and provide solutions with your products and services. How can you hear your customers’ stories? Many companies have discovered that to build an effective marketing strategy,… Read More Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report

— Content Marketing, Data Driven Marketing, Digital Marketing, Social Media —

3 Reasons Your Content Marketing Isn’t Working

In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working

— Marketing, Social Media —

3 Steps to Improve your Social Media Strategy

We have talked a lot about the importance of having a social media presence for your business. Not only is it a good way to open up channels of communication with your customers, but also lets you know first-hand what your customers want. Having that kind of an edge on your product or service offering… Read More 3 Steps to Improve your Social Media Strategy

— Data, Data Driven Marketing, Marketing —

Getting the ROI You Want Through Data Insights

There is no doubt that knowing exactly who will be most likely to buy your product or service is the golden question, but how do you find the answer? Being able to effectively sift through data is an excellent place to start. I’m talking about data insights. I recently read an article by Hal Conick… Read More Getting the ROI You Want Through Data Insights

— Email —

Improve Your Email Inbox Marketing

Just watched a simple but on point video from Ben Angel called How to Get Your Emails Opened. He asks, “if email is 40 times more effective at acquiring new customers than Facebook and drives more conversion than any other marketing channel, then why are so many not seeing these kinds of results?” Simple –… Read More Improve Your Email Inbox Marketing

— Direct Mail, Marketing —

The Truth About Direct Mail

Is direct mail still relevant? I went to college and earned my degree in marketing with an emphasis in digital marketing. My studies included classes like digital marketing, web analytics, digital media, and social media marketing. In fact, the focus was so heavily centered on digital marketing that I never really considered direct mail as… Read More The Truth About Direct Mail

— Marketing, Social Media —

4 Tips to Growing Your Business on Twitter

Twitter for business A few years ago I was getting hyped to watch a certain major sporting event, but I ran into a big problem. The game was about to start and I couldn’t log into the streaming service that was airing the game. My subscription was paid and current. I hadn’t changed my password… Read More 4 Tips to Growing Your Business on Twitter

ANSinsights

Tag: Marketing Strategy

Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report

Getting the ROI You Want Through Data Insights

Improve Your Email Inbox Marketing

The Truth About Direct Mail