In spite of the rise of digital and social media marketing, we emphatically announce, “Direct mail is not dead!” In fact, direct mail still produces a 5.1% response rate. To put that in perspective, the DMA (Data & Marketing Association) reports that the response rates of email and social media marketing are 0.5% and 0.2%,… Read More Direct Mail: How to Track Response Rates
Facebook ads offer a variety of marketing methods to choose from, but which is best? The method we found to be the game changer is the customer file upload with a lookalike audience. We recently ran two major social media campaigns with one key difference, the way we targeted our paid advertising. Both were B2B… Read More ANSInsights Case Study: Targeting Facebook Ads
In April 2017 it was estimated that LinkedIn had more than 500 million users. Of these users, over half are considered to be “active.” With so many active users, how does one stand out in the crowd? Make sure you have an All-Star profile. LinkedIn has created five levels indicating profile strength, ranging from beginner to… Read More How to Create an All-Star Profile on LinkedIn
Before I started my career in marketing, I received a bachelor’s degree in health promotion. I learned a lot about behavior change theories, becoming an influencer, and leading others to changed behavior. In one of my classes, I was assigned to read Influencer: The Power to Change Anything by Kerry Patterson. In his book, Patterson… Read More The Power of Storytelling & Influencer Marketing
In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working
In the world of marketing, there’s a constant debate over whether or not direct mail is a worthy investment. ANS has been in the direct mail business for over 20 years. As a company, we’ve become more innovative and have expanded our marketing tool belt, but direct mail is still the most popular and responsive… Read More Direct Mail Marketing: Old School Yet Effective?
Dear small business owner, Congratulations on opening your own business! I commend you for going after your dreams. American Name Services is a small business that started with a dream when Jill Grammer-Williams started selling quality leads with her sisters from the kitchen of her apartment. We’ve since moved to our corporate office in Orem,… Read More A Letter to Small Business Owners: Social Media Marketing
Many wonder about the records in our marketing list data, and some get a little suspicious. They wonder what kind of information we have about them and how we got it. We have compiled a list of frequently asked questions related to our marketing list data and provided answers. Don’t see your question below? Feel free to… Read More Frequently Asked Questions: Marketing List Data
Some marketers view Direct Mail Marketing as archaic and costly, but if you let the statistics do the talking, you’ll see otherwise. While other mediums are great companion pieces, Direct Mail gets a higher response and ROI than the rest. Call American Name Services today, if you’re ready to grow your brand. www.a-names.com
Today’s digital world often looks down upon direct mail marketing, erroneously thinking that it is a thing of the past and it’s time to move on. Meanwhile, direct mail marketers are shouting from the rooftops that their method is still highly effective, which it is. As an advocate for both digital and direct mail marketing,… Read More Combining Digital and Postal Marketing