Just watched a simple but on point video from Ben Angel called How to Get Your Emails Opened. He asks, “if email is 40 times more effective at acquiring new customers than Facebook and drives more conversion than any other marketing channel, then why are so many not seeing these kinds of results?” Simple –… Read More Improve Your Email Inbox Marketing
Is direct mail still relevant? I went to college and earned my degree in marketing with an emphasis in digital marketing. My studies included classes like digital marketing, web analytics, digital media, and social media marketing. In fact, the focus was so heavily centered on digital marketing that I never really considered direct mail as… Read More The Truth About Direct Mail
Twitter for business A few years ago I was getting hyped to watch a certain major sporting event, but I ran into a big problem. The game was about to start and I couldn’t log into the streaming service that was airing the game. My subscription was paid and current. I hadn’t changed my password… Read More 4 Tips to Growing Your Business on Twitter
Some fantastic social media marketing questions are asked in HubSpot’s article 9 Questions to Ask Before Creating Another Social Media Account. These questions are important to ask before starting any new social media platform, as not all platforms are necessary for your company. We want you to spend your efforts and resources in the most… Read More Social Media Marketing – Strategy Questions
USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever. USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail. As… Read More USPS’s Digital Mail Program – Nationwide in 2017
11 Items to Help You Find the Highest Quality Targeted Leads for Your Next Campaign. Before you can determine whether a list of leads is a good fit for your business or marketing campaign, you’ll need to understand what a datacard is. In short, a datacard is a rate-sheet of information that summarizes the essential… Read More 11 Steps To Understanding a Datacard
Spam Keywords Review Spam keywords are a hot topic in the email marketing industry. Lists of which words to use and which to avoid can be found all over the internet, but how do you know a good list when you find it? Tony Williams, a data analyst and email marketing guru with American Name… Read More Email Marketing: Spam Keywords Review
Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?
Today’s digital world often looks down upon direct mail marketing, erroneously thinking that it is a thing of the past and it’s time to move on. Meanwhile, direct mail marketers are shouting from the rooftops that their method is still highly effective, which it is. As an advocate for both digital and direct mail marketing,… Read More Combining Digital and Postal Marketing
Do you have questions about direct mail marketing? Don’t worry, you are not alone. Our team has compiled a list of frequently asked questions and answers below. If your question is not on the list, or you need more clarification, please do not hesitate to call or email us for more information at 800-434-1851 or… Read More Direct Mail Marketing FAQ’s