The Problem of Marketing In any business, marketing plays a vital role in the success or failure of the company. Mediocre products with brilliant marketing are often very successful while fantastic products with poor marketing can fail. Should marketers use social media, direct mail, AdWords, print ads, billboards, email, or all of the above? Should… Read More Solving the Problem of Marketing
Adobe MAX Overview Adobe MAX is The Creativity Conference. If you work in marketing, web design, graphic design, or another creative field, you may have heard of Adobe MAX. During its annual gathering, Adobe gathers the best creative minds, talents, and companies together to push the boundaries of creativity. During the conference, attendees experience a… Read More Adobe MAX 2017
The Data Behind Direct Mail As I get home from work each day I stop at the mailbox to grab my mail. My mailbox is located right next to a dumpster in the townhomes I live in and I always take a moment to sort through my mail and discard unwanted pieces before returning to… Read More The Data Behind Direct Mail
ANS recently had the opportunity to attend the annual Digital Marketing Night at Utah Valley University. At this event, students in the marketing program have an opportunity to talk with local businesses that work in Digital Marketing as well as submit resumes for internships and job openings. While talking with students about who ANS is and… Read More What Makes ANS Different?
Several years ago I saw a YouTube video titled, “It’s not about the nail.” Watching this really hit home for me as I identified with the husband in the video. He immediately begins problem-solving as his wife explains the pressure and pain she is feeling in her head. During the video, the wife literally has… Read More How to get from PROBLEM to sustainable SOLUTION
JW Storage used AdWords management by ANS to find new renters and increase occupancy rates to over 91% Background JW Storage is a collection of self-storage units located in Utah County. Prior to September 2016, this collection consisted of units in Spanish Fork and Orem. A snapshot of unit availability in August of 2016 showed… Read More Case Study: Using AdWords for Local Marketing Campaigns
12 years ago I started a career path in manufacturing management that took me to amazing new places and taught me many things. Then about 2 years ago the market provided an opportunity for me to pursue more education, a new career path, and a lot more growth. On Sunday, July 25th, 2017 I found… Read More ANS Insights from CTA Conference 2017 by Unbounce
If you use Twitter for marketing or customer service, your customers now have another option to access your content. The recently launched “Twitter Lite” for mobile devices is a service that minimizes data use and requires less storage space on the device to run. Twitter Lite also has the ability to load content more quickly due… Read More How will Twitter Lite Affect Marketers?
While exhibiting at LeadsCon in Las Vegas, I attended a workshop on leveraging paid search as an effective tool for lead generation facilitated by Dennis Coombes. I learned several valuable insights for using data-driven marketing to improve PPC campaigns, here are some highlights: Work Backwards Often times companies plan their PPC budget by looking at… Read More Tips to Improve PPC Lead Generating Campaigns
TV shows like AMC’s wildly popular “Mad Men” lead people to believe that marketing and advertising are successful due to insanely intelligent and often inspired creative geniuses like Don Draper. If your company doesn’t have a Don Draper leading your creative charge, don’t worry. The saying still holds true, you can’t always believe everything you… Read More What is Data-Driven Marketing?