Our clients often ask the question, where does your data come from? In fact, at the various trade shows I’ve participated in on behalf of ANS, this is usually the first question I get as someone seeks to understand our business and what we do. So what does ANS do? ANS is a provider of… Read More Data Sources
Direct mail is an oft-neglected marketing channel that continues to provide excellent results for some of the world’s most prominent organizations. Like all marketing channels, direct mail comes with its unique pros and cons making it an excellent choice for some products and services while being an unviable option for others. One thing that seems… Read More Is direct mail the right marketing channel for your product or service?
The business struggle Several years ago, I tried my hand at entrepreneurship. Having worked in a consultant capacity at a previous job, I sought to continue as an independent consultant for manufacturing companies. As I went through the process of setting up my business, creating collateral, training materials, presentations, and more, I ran into a… Read More Partner with ANS
How Can Direct Mail Impact Consumers? A little over four years ago I bought my first home. Well, I bought a townhome. But it’s mine. Well, it’s more the banks than mine…but you get the point. I bought a home. My townhome was purchased for $142,900, a price that I felt was fair. I did… Read More Direct Mail Drives Consumer Action
You’ve spent a lot of time, effort, and expense gathering data about your customers and building a solid customer list. You know their buying habits and history, what marketing channels they’ve responded to, and the offers they tend to act on best. This information has likely helped you in marketing to your current customer base… Read More How can I monetize my data?
One of the first things your consumers see when they receive an email from you is the subject line. Often, the subject line serves as the determining factor in your email being opened, deleted, or marked as spam. There are a lot of different strategies companies employ in their subject line copywriting; the results range… Read More The Art of Subject Line Copywriting
The Problem of Marketing In any business, marketing plays a vital role in the success or failure of the company. Mediocre products with brilliant marketing are often very successful while fantastic products with poor marketing can fail. Should marketers use social media, direct mail, paid search, print ads, billboards, email, or all of the above?… Read More Solving the Problem of Marketing
Adobe MAX Overview Adobe MAX is The Creativity Conference. If you work in marketing, web design, graphic design, or another creative field, you may have heard of Adobe MAX. During its annual gathering, Adobe gathers the best creative minds, talents, and companies together to push the boundaries of creativity. During the conference, attendees experience a… Read More Adobe MAX 2017
The Data Behind Direct Mail As I get home from work each day I stop at the mailbox to grab my mail. My mailbox is located right next to a dumpster in the townhomes I live in and I always take a moment to sort through my mail and discard unwanted pieces before returning to… Read More The Data Behind Direct Mail
ANS recently had the opportunity to attend the annual Digital Marketing Night at Utah Valley University. At this event, students in the marketing program have an opportunity to talk with local businesses that work in Digital Marketing as well as submit resumes for internships and job openings. While talking with students about who ANS is and… Read More What Makes ANS Different?