Digital Marketing, Marketing

Case Study: Using AdWords for Local Marketing Campaigns

JW Storage used AdWords management by ANS to find new renters and increase occupancy rates to over 91% Background JW Storage is a collection of self-storage units located in Utah County. Prior to September 2016, this collection consisted of units in Spanish Fork and Orem. A snapshot of unit availability in August of 2016 showed… Read More Case Study: Using AdWords for Local Marketing Campaigns

Digital Marketing, Social Media

How will Twitter Lite Affect Marketers?

If you use Twitter for marketing or customer service, your customers now have another option to access your content. The recently launched “Twitter Lite” for mobile devices is a service that minimizes data use and requires less storage space on the device to run. Twitter Lite also has the ability to load content more quickly due… Read More How will Twitter Lite Affect Marketers?

Data Driven Marketing, Digital Marketing, Industry Events

Tips to Improve PPC Lead Generating Campaigns

While exhibiting at LeadsCon in Las Vegas, I attended a workshop on leveraging paid search as an effective tool for lead generation facilitated by Dennis Coombes. I learned several valuable insights for using data-driven marketing to improve PPC campaigns, here are some highlights: Work Backwards Often times companies plan their PPC budget by looking at… Read More Tips to Improve PPC Lead Generating Campaigns

Data, Data Driven Marketing

What is Data-Driven Marketing?

TV shows like AMC’s wildly popular “Mad Men” lead people to believe that marketing and advertising are successful due to insanely intelligent and often inspired creative geniuses like Don Draper. If your company doesn’t have a Don Draper leading your creative charge, don’t worry. The saying still holds true, you can’t always believe everything you… Read More What is Data-Driven Marketing?

B2B, B2C, Digital Marketing, Email, Email Blasts, Marketing

Don’t Be an Email Marketing Rookie

Why do companies engage in email marketing? Easy. Email marketing is the digital marketing channel with the highest ROI, and it’s not close. While email marketing does work, you still need to know what you are doing to be successful. In their article “ 17 Reason You’re an Email Marketing Rookie,” SparkPost covers 17 misunderstandings and myths… Read More Don’t Be an Email Marketing Rookie

B2C, Marketing, Social Media

How to Use Google + to Grow Your Business

Facebook. Twitter. Instagram. Pinterest. YouTube. These are just a few of the many social networks in existence, but all of them are used as a medium to reach new customers, build stronger relationships with existing customers, and deal with customer issues. Businesses today must determine how much of their limited time and resources they are… Read More How to Use Google + to Grow Your Business

Data, Data Driven Marketing

The Solution to Lead Generation

The difference between successful businesses and failures is often linked lead generation efforts. If a company is able to generate quality leads, then sales function well and the company is successful. However, if the company cannot generate quality leads, sales efforts struggle and often fail. Lead generation is a common problem many organizations face, but what… Read More The Solution to Lead Generation