In spite of the rise of digital and social media marketing, we emphatically announce, “Direct mail is not dead!” In fact, direct mail still produces a 5.1% response rate. To put that in perspective, the DMA (Data & Marketing Association) reports that the response rates of email and social media marketing are 0.5% and 0.2%,… Read More Direct Mail: How to Track Response Rates
Facebook is approaching 2 billion monthly users, and CEO Mark Zuckerberg pivots on the company’s mission. Almost since its origin, Facebook has focused on giving people “the power to share and make the world more open and connected.” Now Zuckerberg realizes that the company needs to do more. As an all-star player in social media, there… Read More Facebook’s New Mission, A Social Media Battle for Good
List Spotlight: Known Real Estate Investors These known real estate investors have purchased real estate properties as verified by county records. Their properties are investment only and include single family dwellings, condos and duplexes. The investors actively seek information on real estate investments and making the most from their investment properties. View Datacard Here … Read More List Spotlight: Known Real Estate Investors
Facebook ads offer a variety of marketing methods to choose from, but which is best? The method we found to be the game changer is the customer file upload with a lookalike audience. We recently ran two major social media campaigns with one key difference, the way we targeted our paid advertising. Both were B2B… Read More ANSInsights Case Study: Targeting Facebook Ads
Keeping your customer email data clean and up-to-date can seem like a daunting task. However, it has never been more critical for email deliverability. Internet Service Providers (ISPs) do their best to protect clients from unwanted emails and spam. These ISPs determine whether your email ever makes it to the intended inbox. Email hygiene is… Read More Email Hygiene – Best Practices for Deliverability
Get your offer in the hands of your ideal customers with the Preferred Consumer file from ANS. Receive up to 5,000 highly targeted leads for just $399. With our premium package, you choose up to five of our most valuable demographic characteristics including: Age Annual household income Education level Ethnicity Geography Interests (100+) Language Phone… Read More List Spotlight: Preferred Consumer File
12 years ago I started a career path in manufacturing management that took me to amazing new places and taught me many things. Then about 2 years ago the market provided an opportunity for me to pursue more education, a new career path, and a lot more growth. On Sunday, July 25th, 2017 I found… Read More ANS Insights from CTA Conference 2017 by Unbounce
Online video is taking over the internet and becoming bigger than TV. Its pattern of growth has consistently expanded and is projected to dominate more than 80% of all web traffic by 2019, according to the Cisco’s Visual Networking Index. YouTube, Facebook, and Snapchat have been major drivers in this growth with their video posting capabilities,… Read More Video Tips for Marketing Branding Strategies
It’s time to think globally. When it comes to marketing in the Great White North, our Canadian data files are some of the top producing files in the world. We’ve been consulting and providing data to marketers for over 15 years, and have learned how to navigate the challenges along the way, keeping your campaign… Read More List Spotlight: ANS Canadian Data & More
In April 2017 it was estimated that LinkedIn had more than 500 million users. Of these users, over half are considered to be “active.” With so many active users, how does one stand out in the crowd? Make sure you have an All-Star profile. LinkedIn has created five levels indicating profile strength, ranging from beginner to… Read More How to Create an All-Star Profile on LinkedIn
